Honoring the Legacy of Red Ribbon Week

 The origins of Red Ribbon Week trace back to 1985, when DEA Agent Enrique “Kiki” Camarena was kidnapped and killed while fighting drug trafficking in Mexico. His sacrifice galvanized communities across the U.S., leading to the creation of the Red Ribbon Campaign — a grassroots movement for drug prevention.

This campaign grew into the largest substance use prevention awareness event in the nation. Each October, schools and communities wear red ribbons to symbolize their commitment to a drug-free future.

By honoring Kiki Camarena’s legacy, SSAPCO and the Salmon community reaffirm our commitment to protecting our youth from the harms of substance misuse.

Sources:

  • DEA Red Ribbon Campaign (2024).

  • SAMHSA (2022). Prevention Messaging.

  • CADCA (2021). Prevention History and Impact.

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